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#mumsmakeithappen by - Yvette Ankrah

interviews Apr 08, 2017

1.  Tell us a little bit about your background and what you did for a career before you made the change?

 I have worked in marketing and business development for over 20 years. I trained as a journalist before moving into public relations and then worked in marketing and business development across the arts, voluntary sector and education sectors. I trained in coaching and mentoring whilst in employment. I found I was using coaching and mentoring skills with colleagues and also with marketing consultancy clients and decided to focus more on that area.

 2.       What changed within you when you had children?

I no longer wanted to do a long commute into London from Essex and this business started because I became a mother.

 3.       What inspired your business idea?

I switched from working with organisations to women in business because of the women I was meeting at mother and baby groups!  I met women with business ideas or who actually had a business but needed support so I decided to use my skills to support them.

 4.       How did you move the business from a dream to reality?

I had to go to work in London so I used the commute to write my e-book, website and blogs.  I did some free work to build testimonials and then started getting paying clients.  I have built a great network over the last four years.

 5.       What makes your business different?

I am holistic in my approach.  I start from the idea of what someone wants with from their life and then use their business as a tool to make it happen. I want to see more strong and sustainable businesses led by women. I truly believe you should wake up each day loving what you do. I love supporting my clients. It is a privilege to be able to support somebody to fulfil their dream and I'm grateful that my clients trust me with their dreams.

 6.       How do you promote your business and what have you found works the best?

I use networking a lot and social media. I present and speak as often as I can at events as well, Recommendations are the best way to get business. 

 7.       What was your biggest challenge in this journey?

In October 2013 I was diagnosed with a condition called fibromyalgia. It affects muscles and tendons, cognition and can impact on many parts of your body.  I have had to learn to slow down and create a business that works around my family and my illness.

8.       And what has been your proudest moment?

There have been many but winning the Microsoft/o2 start up competition was brilliant!  I received support and equipment which helped me to kick-start the business

9.       What top tips/advice would you give our Mpower mumpreneurs?

Work on your business as well as in it, give yourself permission to have time off and for reflection.  It is ok to say no!

10.   Finally what’s your #mumsmakeithappen moment? (a moment where you made something happen thanks to connecting, collaborating or getting support from another mum in business)

 All the women I work and collaborate with are mum’s in business – I simply couldn’t run my business without them! People I have connected have started businesses together so I’m proud of that!

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