Voice Sponsor

Meet Carole Fossey, our Community sponsor and founder of SrategySocialMedia.co.uk...

Why did you choose to sponsor the Mpower National Business Awards?

Having been a director of Greater Manchester Chamber for 15 years, and leading their women in business group, I have always been passionate about the difficulties small businesses (especially those headed up by a woman) face.  Anything that helps celebrate female led start ups and small businesses and supports their cause is something I want to support.

Why did you choose the Voice category?

As an award winning public speaking coach, I believe giving women the confidence to know their voice is important, and how to get their message out there, is close to my heart.

What do see as being the biggest challenges facing mums in business?

Mums are still the architects of family life in the vast majority of cases, so getting the right support is vital.  Equally women are more likely to be cautious about money and use their own (rather than bank loaned) money to start a business.  They do need to learn quickly the value of outsourcing.  Being used to doing everything and being ‘superwoman’ in the end, will burn you out. 

Tell us a bit about your own business journey?

I always wanted to run my own business from being a teenager – of course in those days I had no idea what I would run a business IN.  I had no family or friends who ran businesses, I just liked the thought of it.  I like having control of my own choices. 

I started my first business in 2001  a recruitment company – which was the industry I was in at the time.  I started the business with an 18 month old daughter, a husband with no job and 2 months money in the bank.  So it HAD to work.  And it did. 

Since then I have owned several businesses in recruitment, an online handbag retailer and now a social media business.  Some have been successful, some not so.  Someone once said to me you're not a proper entrepreneur until you have had at least one failed business. 

My interest in digital started early – I was the first person in the North of England to recruit for internet staff in the mid 90’s when practically no businesses had the internet and my boss thought I was crazy. (She didn’t think that for long!).  I was then one of the first 10,000 people on LinkedIn (which I only found out when I got an email from the owner on the 10th anniversary in 2013).  And I was the first business in Manchester to hire a social media apprentice in 2012, when there was no course for him to go on.  Tom is still with me today. 

This year we are introducing an online training and membership platform, where small businesses who do not yet have the wherewithal to have a done for you service, can learn how to start putting together and implementing their social media strategy.

What is your number one piece of advice to mums in the early stage of business?

Don’t give up, but be flexible.  You might have a direction in mind but the world is changing fast so go with the market.  Find out WHAT your customers want (and it may not be what you think), and then give it to them. 

How does your company help mums in business?

We train, handhold, support and do social media for them, so they can get on with doing whatever it is that ONLY they can do. The majority of my clients are women in business, and most of those are Mums.

What are you most looking forward to at the finals Gala on June 29th?

I’m looking forward to meeting people and having FUN.  One of my core values is fun.  If something isn’t fun you should stop doing it!!

Visit sponsor's website

Twitter  @CaroleFossey @StrategySMedia

LinkedIn - www.linkedin.com/in/howtointerview  and www.linkedin.com/company/strategy-social-media  (just a holding page)

Insta carolefossey

Facebook www.facebook.com/strategysocialmedia    and www.facebook.com/carole.fossey

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