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What is Authentic Marketing?

marketing Feb 12, 2021

In this week's blog, discover the essentials of Authentic Marketing - what it is, why it's important for you and your business and how strong authentic marketing foundations will have clients seeking you out.

The Struggle

Marketing and the ability to get clients is the bit I see women in business struggling with the most - even those who are amazing at what they do or have a fantastic product still struggle.

Marketing can definitely become the ‘black hole’ in your business - an area that sucks up all your time, energy and the will to carry on. It can seem overwhelming, never-ending and often very unfair when we simply don’t seem to be able to get the clients regardless of how good we are or how hard we try to find them.

In the business world, I ‘grew up’ in marketing - it was my favourite specialism in my business degree, it’s where my career began, and I was an approved advisor on the Government’s Growth Voucher scheme advising small...

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